If you are finding it difficult to engage with your Facebook audience, you need to re-evaluate and leverage your organic reach. This is the number of people that are able to see your content organically, without you having to invest in paid promotion. Since 2016, organic reach has reduced by 52% as a result of the revised Facebook algorithm and the massive content generated on Facebook every single minute.
To boost your organic reach, you need to employ the strategies outlined below;
- Build your presence and authority
Growing your presence and authority has little to do with increasing your page likes. The number of likes/followers on your Facebook page has no indication of how well your online content will performs. What you need to do is build enough authority to build an audience that engages more with your content.
You can do this by attracting the right audience to your Facebook page. Random fans are worthless because they won’t interact with you.
- Publish evergreen content
Whether your goal is to create awareness or generate revenue, providing fresh content to your target audience is the most powerful tool at your disposal. The life of a Facebook news post is dependent on recent events. If you publish timeless/evergreen content, your audience will engagewith your post for longer periods.
- Curate other people’s evergreen content
Content curation doesn’t mean taking other people’s work and making it your own. It simply means sharing interesting and engaging content from other networks to your own.
- Use organic post targeting
You can curate your organic post to make sure that you reach the target audience. You can target your post to your relevant audience based on their gender, location, age, or even interest.
- Test your posting frequency
Studies show engagement drastically drops when you post too often. The rule of thumb is to try and keep it between 1-3 posts per day.