How to Increase Facebook Engagement in Five Easy Steps

If you are finding it difficult to engage with your Facebook audience, you need to re-evaluate and leverage your organic reach. This is the number of people that are able to see your content organically, without you having to invest in paid promotion. Since 2016, organic reach has reduced by 52% as a result of the revised Facebook algorithm and the massive content generated on Facebook every single minute.

To boost your organic reach, you need to employ the strategies outlined below;

  • Build your presence and authority

Growing your presence and authority has little to do with increasing your page likes. The number of likes/followers on your Facebook page has no indication of how well your online content will performs. What you need to do is build enough authority to build an audience that engages more with your content.

You can do this by attracting the right audience to your Facebook page. Random fans are worthless because they won’t interact with you.

  • Publish evergreen content

Whether your goal is to create awareness or generate revenue, providing fresh content to your target audience is the most powerful tool at your disposal. The life of a Facebook news post is dependent on recent events. If you publish timeless/evergreen content, your audience will engagewith your post for longer periods.

  • Curate other people’s evergreen content

Content curation doesn’t mean taking other people’s work and making it your own. It simply means sharing interesting and engaging content from other networks to your own.

  • Use organic post targeting

You can curate your organic post to make sure that you reach the target audience. You can target your post to your relevant audience based on their gender, location, age, or even interest.

  • Test your posting frequency

Studies show engagement drastically drops when you post too often. The rule of thumb is to try and keep it between 1-3 posts per day.

Hire a Social Media Consultant/Manager in Kenya

If you are in need of building or maintaining your social media presence and are looking to hire a social media consultant in Kenya, you are right where you need to be.

Social Media Consultant/Manager in Kenya

My services generally fall  into two categories:

  1. If you do not have the time and/or know-how to use social media to expand your brand yourself I will help create and implement a plan for you. It could be as simple as growing a following on Facebook Twitter and youtube, or a much more in-depth online community building strategy. It all depends on your brand’s specific goals and budget.
  2. If you already use social media for your brand or want to learn, I will help you figure out platforms and strategies that will be most effective for your goals and lay down a plan on how to leverage them effectively.  I can tailor a plan then have a sit down with you before leaving you to implement it with optional follow-ups, or I can coach you on how to implement the plan if you are starting from scratch.
  3. I also help with blogging and search Engine optimization.

If your needs fall outside the categories above, I can still be of help to you. Drop me a note letting me know what you are looking for and I’ll give you an idea of how much it will cost. With the realization that making my services affordable benefits he both of us, I am willing to size the scope of your project to fit the your budget.

Contact me by sending an email to

4 Basic Skills that your Social Media Manager Should Have

Most freelance Social Media Consultants/ Managers have no formal  training.  However, here are a few basic skills that any social media manager worth his salt should possess.

  • Grammar – Online trolls love to call out grammar and misspellings errors. To ensure that your client looks professional at all times, you need to hire someone with great grammar.
  • Research – social media entails much more than simply broadcasting your own material.  In addition to the clients stuff, a great social media manager needs to know where to find interesting viral content to share with the audience.
  • Time management – Most social media managers work remotely. You therefore need a freelancer who is not only motivated  but also accountable
  • Great customer service – if you are to retain your customers and bring new ones aboard, you want the voice of your brand to be someone who treats your customers with the utmost respect at all times.

Are you looking for help running/managing your online presence? We would love to help. Email us at today.