6 Ways to Increase Social Media Engagement

Are you struggling when it comes to engaging your Twitter, Facebook and Instagram followers? Not to worry. In today’s post we discuss 6 highly effective ways to increase social media engagement.

  • Capture attention

To create awareness and increase your revenue, your ultimate goal is to reach your target audience via social media. You need to grab their attention by understanding   are and catering to them specifically. Their age, gender, interests are some of the factors that’ll determine the content you curate for them.

It would be pointless for instance to promote iphones to college students the same way you would not promote infinix to CEO.

  • Stay trendy and timely

Timing is everything when it comes to posting on social media. You will have little success if you post when everybody is busy at work or asleep. The best times to post studies have shown, are between 1pm and 4pm peaking on Wednesday at 3pm. The worst times to post are before 8am and after 8pm.Weekends are also terrible days to post. Generally, post content when people are on their way to work or during evening hours. Keep in mind that most people access social media through their smartphones.

  • Use of photos

74% of social media marketers use images in their content on social media with good reasons. Tweets with images receive 150% more engagement that tweets without while Facebook posts with images get 230%, more engagement than those without. Images are clear and easily digestible to the mind. Eye tracking studies show that internet users pay close attention to information carrying images. When the image is relevant, readers will in fact spend more time looking at the image than reading the text on the post. Always use images in your posts or create an image from your text.

  • Use of call to action

If you just post a link on your social media, it will not generate so many clicks on its own. The use of incentives and call of action has been proven to be effective when it comes to engagement. Ask for help spreading the word. A simple ‘Please RT’ goes a long way.

  • Express with emoticons

Plain text doesn’t always show the emotion behind a social media post. A recent report shows that a simple smiley face emoticon in your post can increase likes by 57%, comments by 33% and shares by 33% over post without emotions..

  • Gain data from Facebook/Twitter Analytics Data

Facebook insights and Twitter Analytics are powerful tools for those wanting to track user interaction on these social media platforms. Use the data from analytics and insights to see which content your followers/fans like seeing most on your page and adjust your content to include more of those.


If you need help starting, building and managing your social media, contact us and we’ll be able to do that for you.

Send an email to info@mmmedia.co.ke or call us on 0775219207 and we’ll see how we can be of help.

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